Blog Posting - Quality Vs Quantity - You Decide


Blog posting consistency is one thing all bloggers need to maintain in order to attract and maintain traffic. The frequency with which new blog entries are posted to a site is another variable. There is little doubt that in the early stages of blog building the frequency of posting is a major factor in the growth rate of a site. You must publish content on your website for visitors to see in order to attract blog traffic. Obviously in the very early stages you need to build up an 'inventory' of content therefore your posting must be more frequent. Once a blog has begun to attract a regular flow of traffic however is posting frequency still a factor?

Here is a discussion comparing the pros and cons between posting schedules concerning their frequencies and how readers and content may be affected.

1 - Frequency/Quantity


a) Continuously fresh content is being posted to the blog.

b) The more frequent the blog entries the more frequently search engines will 'crawl' your site. This usually results in a higher ranking on search engines.

c) More entries mean that the content is likely to be shorter and easier to read.

- Weakness -

a) It stands to reason that the more frequent the posting the less research and depth the material will contain leading to a decrease in content quality or originality.

b) Having a tendency to post too often can lead to a lack of relevant material. This may create 'temporary' circumstances when content is not relative to the theme of the blog.

c) The 'rush' to publish an entry can result in content with less depth than you would expect in a comment on a blog. If your goal is to make money blogging, your posts should be more helpful to readers since they are likely to spend money on your site.

2 - Length/Quality


a) When posting infrequently blog entries tend to be longer in length and contain more comprehensive quality content. This is especially helpful when you want to make money blogging since readers can see more of an investment of your efforts and contributions. This has a greater impact on people's purchasing decisions.

b) The content will be more informative if there are more entries than before because of the time spent in creating it.

c) A less frequent posting schedule may in fact be more appealing to many readers who have hectic schedules. This allows readers to have more time between visits, allowing them the freedom to keep up with any new updates.

- Weakness -

a) Many who visit blogs tend to rush through what they read due to eye strain, time schedules, multi-tasking or other reasons. As a result of this readers may lack an appreciation for any additional research or depth a post may offer since they may prefer a 'lighter' and quicker read.

b) Less content means fewer search engines visits, which can lead to a decrease of blog traffic.

c) Visitors may choose to ignore a longer post if they find it too long after scanning it. This is not unusual especially on the internet where people tend to 'scan' content more than they actually read it.

In the early stages of a site's development, a regular blog posting schedule may be necessary. However, this might not be the case once it is established. There appears to be some merit to posting infrequent blog entries as long as content quality remains high. Once your site establishes a regular flow of blog traffic these readers place more importance on quality than quantity. While frequency seems to be more important in the early stages of blog building, quality tends to sustain the popularity of your site. In the end it all comes down to what your readers have become accustomed to but one thing does remain consistent, your content must be worth their time.